Health claims: USA and EU collaboration, or coincidence?

Is the simultaneous release of the perceived need by the US government and EU Commission to enforce very restrictive health claims regulations in the USA and European Union a mere coincidence - or is it part of bigger plan?

In late April and early May there was a global media assault on nutritional supplements centred on Europe, USA and Australia which has already had a negative impact on businesses.

Now we see both the US Food and Drug Administration (FDA) and the European Commission put forward proposals more or less simultaneouslywhich will have further negative impacts on the natural foods industry. In the EU, the proposal includes a

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