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As 2025 comes to a close, we reflect on a year defined by accelerating threats to health freedom—and an equally determined response. From challenging regulatory overreach and corporate capture to amplifying evidence-based alternatives to pharmaceutical-led health models, ANH has continued to stand as a global voice for natural health as a fundamental right, freedom of speech on health, informed consent and democratic accountability.
Challenging the medicalisation of everyday life
Throughout 2025, ANH International has consistently exposed the growing trend to medicalise normal human experiences—from ageing and menopause to nutrition, immunity and mental wellbeing. Our analysis and commentary has highlighted how natural biological processes are increasingly reframed as deficiencies or disorders, creating lifelong “patients” and expanding pharmaceutical markets, sparking important conversations about the risks of over-medicalisation, the erosion of personal autonomy, and the need for holistic, individualised approaches to health.
>>> How Big Pharma is exploiting the mental health crisis at our cost
>>> The Statin Dilemma: are we overmedicating millions for cholesterol?
Holding big corporates to account
We continued to scrutinise the influence of powerful commercial interests on public health policy driving discussion around:
- The role of ultra-processed foods in driving chronic disease
- Corporate lobbying that undermines nutrition science
- The growing burden placed on healthcare systems by diet-related illness
- Challenging science supporting corporate schemes and plots to control our food systems.
>>> EAT-Lancet 2.0: A Global Diet Plan We Must Refuse
>>> ‘Skinny jabs’: how uninformed consent has delivered a false promise
Defending access to natural health products
One of our core missions remains the protection of access to vitamins, minerals, herbal medicines as well as natural therapies and traditional systems of medicine. In 2025, we monitored and challenged regulatory proposals that risk restricting availability, increasing costs or reclassifying natural products as medicines by default.
Through policy briefings, submissions and public engagement, ANH worked tirelessly across the UK, Europe and US to ensure that regulation remains proportionate, evidence-based and respectful of consumer choice—rather than driven by pharmaceutical or commercial priorities and interests.
>>> Our healthcare system isn’t just broken—it’s designed to keep you sick
>>> ANH Europe opposes proposed Dutch ashwagandha ban
>>> The Precautionary Paradox: Why ‘Better Safe Than Sorry’ Could Be Bad for Our Health
Digital health, surveillance and loss of autonomy
A major focus in 2025 was the rapid expansion of digital health systems, identity verification and data-driven control mechanisms. The team raised concerns about the convergence of digital ID, health apps, online safety legislation and international governance frameworks, warning of their implications for privacy, freedom of expression and access to services.
Our analysis emphasised that health should never become a gateway for surveillance or coercion, and that consent, transparency and alternatives must remain non-negotiable.
>>> Is this the hidden link between digital IDs and our health data?
>>> Digital Dependency Syndrome: a sign of our increasingly AI-dominated times
Evidence-based advocacy and public education
Across 2025, we continued to publish in-depth articles, briefings and social media commentary grounded in our un-trade marked approach of ‘good science’ and ‘good law’. Our work translated complex regulatory and health issues into accessible insights for the public, empowering individuals to make informed decisions about their health and engage critically with health narratives.
This commitment to clarity and independence has helped us remain a trusted source for those seeking alternatives to reductionist, pharma-centric health models.
Strengthening the global ANH community
Our global network of supporters, Pathfinder members, experts and partner organisations continued to grow in 2025. Through newsletters, campaigns and collaborative initiatives, we strengthened connections across Europe, North America and beyond—united by a shared commitment to health freedom, natural approaches and democratic accountability.
This collective voice is essential at a time when decisions about food, health and medicine are increasingly made without meaningful public debate and makes our work possible
>>> Learn & Journey: ANH events
If you value our work and want to help us expand our impact in 2026, please consider making an end-of-year donation through our secure portal. Every contribution—whatever the amount—helps keep ANH independent and effective, and is sincerely appreciated.
